Top 40 eCommerce Companies in the USA for 2023 (by Web Sales)

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The US is considered the world's most developed market for online shopping and is a global standard for eCommerce. The eCommerce segment accounts for over $1 trillion in annual retail sales in the US, or 13% of the total retail industry and $5 trillion globally.

This tremendous growth is led by some of the top eCommerce companies such as Amazon, eBay, and brick-and-mortar retailers like Home Depot.

There has been a significant improvement in the annual eCommerce web sales, especially due to the accelerated adoption of online shopping during the COVID-19 pandemic.

Here's a list of the top eCommerce companies in the US in terms of web sales.


Top 40 eCommerce Companies in the US for 2023:

1. Amazon


Founded in the US in 1994, today, Amazon is the undisputed leader in the retail segment across the world. The platform started as an online bookstore that later diversified to a range of products, including electronics, apparel, media, furniture, food, toys, and jewelry.

With a US traffic tally of a whopping 2.1 billion visits in January 2022, Amazon’s total monthly visits in this market are almost 3.3 times the size of its nearest competitor, eBay. Likewise, in terms of market share, Amazon’s US eCommerce market share (41%) is nearly 10 times more than that of eBay (4.2%).

2. eBay


A pioneer in the eCommerce segment, eBay is one of the biggest online marketplaces that allow both people and businesses to sell directly through its online auction platform.

Starting small in 1995, eBay soon expanded to more than 20 countries, organizing the sale of products ranging from electronics, fashion, cars and vehicles, home and garden furnishings, to sports and toys.

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3. Kroger


Launched in 1883, Kroger began investing in online grocery many years prior. In 2018, the brand formed a partnership with UK-based tech company Ocado to improve the efficiency with which online grocery orders are fulfilled.

The partnership aimed to use automation and AI technology to better fulfill online grocery orders. Most Kroger customers today enjoy pickup and delivery options, and the retailer is expanding its partnership to develop additional fulfillment facilities and robust in-store technologies.

4. Apple

Apple, operated by Apple, Inc., is the brand’s online store that generates eCommerce net sales mainly in the United States as well as in Greater China and Japan.

In terms of the product range, specializes in the electronics and media category, particularly in the area of consumer electronics. 

5. Etsy


Etsy is a popular marketplace focusing on handmade or vintage products and unique factory-manufactured items.

The platform enables people and companies to sell directly to the website’s users a wide range of art and photography products, food, bath and beauty products, clothing and accessories, toys, and other diverse items. 

6. Walmart


Walmart is the world’s largest retail corporation, operating various departmental stores, hypermarkets, and grocery stores.

With over 442.4 million visits in January 2022, Walmart is a leader in the United States and is also run in Canada, Mexico, and several other countries through subsidiaries.

During fiscal 2022, Walmart saw a 6.3% increase in sales to $393.25 billion from $369.96 billion the year before.

7. Ikea


IKEA is a well-known home furnishing retailer that has grown leaps and bounds since its inception in 1943.

During the past year, the retailer has been able to grow its sales and eCommerce business to 12.966 million U.S. dollars.

Ikea’s eCommerce share of sales also increased from 18% to 30% due to measures such as the retailer transforming its stoes to serve as fulfillment points, revamping its website, and continuing its rollout of the Ikea app.

8. Shop BBC

Shop BBC

Shop BBC is an online platform that allows customers to shop for everything from award-winning mysteries and classic dramas to natural history.

It’s considered a reliable platform for sourcing award-winning programs that entertain, inform, and inspire viewers.

9. The Home Depot

The Home Depot

The Home Depot is the largest hardware and home improvement supply retail company in the United States, with more than 2,200 stores across the country.

Home Depot sells a range of items, including construction products, home and garden equipment, tools,  furniture, and associated services. Home Depot also operates in countries like Canada and Mexico.

10. Best Buy

Best Buy

Best Buy is another US retailer with a long history spanning back to the 60s. Starting as a consumer electronics retailer, Best Buy soon grew to be a dominant brand with several brick and mortar stores across the country, as well as in Canada and Mexico.

The eCommerce giant offers customers a wide range of products today, including electronics, consumer appliances, travel, furniture, fitness, baby products, etc.

11. Infobae


Founded in 2002, Infobae América is a news media website focused primarily on technology, politics, economics, sports, entertainment, etc.

It is a leading news portal from Argentina offering various programs and news articles to inform, educate, and entertain people. 

12. Dell

Dell, operated by Dell, Inc., is a popular online store that generates eCommerce net sales primarily in the United States as well as in Japan and the United Kingdom.

Dell’s online store was launched in 1996. In terms of product range, amasses the biggest part of its eCommerce net sales in the electronics and media and hobby and DIY categories. 

13. HP

HP INC has recently embarked on a major milestone with the introduction of the new Omnichannel HP Experience Hub, which offers a hyper-personalized experience for technology buyers across South-East Asia.

Humanizing the modern eCommerce experience, the hub is HP’s first physical flagship store with an integrated online-to-offline feature experience that provides a seamless omnichannel, real-time, and immersive in-store experience.

14. Target

Target is the second-largest department store retailer behind Walmart. It operates more than 1,800 stores all over the United States.

Apart from being a diversified online store, Target sells a range of products, including fashion, home decoration, furniture, groceries, electronics, and hygiene products. It received 192 million total US visits in January 2022.

15. Costco


Costco or Costco Wholesale Corporation is a well-known chain of warehouse clubs.

Popular for selling a wide range of products, including computers, electronics, furniture, outdoor living, appliances, jewelry, and more, the company has more than 750 warehouses across the globe.

Among the main markets, Costco has a presence in the US, Canada, the UK, Japan, South Korea, Taiwan, Mexico, Australia, Spain, Iceland, and France.

16. Wayfair

Wayfair is one of the top eCommerce companies in the US that specializes in furniture and home goods. The company was founded in 2002 as CSN Stores and offers an open marketplace to suppliers to sell their products directly to digital customers.

To further expand its digital footprints, Wayfair has developed various offices and warehouses throughout the United States and has also expanded its operations abroad in regions like Germany, Canada, Ireland, and the United Kingdom.

17. Mercari

Mercari is a Japanese eCommerce company that is also the largest C2C online marketplace in Japan. Founded in 2013, Mercari entered the US market in 2014, aiming to use the potential of the US market as a stepping stone for global expansion.

The platform is essentially a smartphone-focused C2C marketplace app allowing anyone with a smartphone to easily sell items they no longer need, offering a new and unique user experience.

18. Nike

Nike, a US-based sportswear giant, has recently accelerated its digital transformation by expanding its global supply chain and making significant investments in digital technologies and other information systems to power D2C eCommerce.

As part of this endeavor, it set out to reach 30% digital penetration by 2023, meaning that 30% of total sales would be Nike’s eCommerce revenue. 

19. Zara

Zara, operated by Zara USA, Inc., is an online store with a wide international focus that generates eCommerce net sales primarily in the United States as well as in the United Kingdom and Spain.

Concerning its product range, amasses most of its eCommerce net sales in the fashion/apparel category. 

20. Macy's

Launched in the 1990s, Macy’s is a US fashion giant. The company started as a brick-and-mortar retailer and soon became a global brand with locations in various countries, along with a leading eCommerce site in fashion and apparel.

Macy’s eCommerce site boasts a wide line of accessories, beauty products, cosmetics, clothes, as well as home and decoration products. 

21. H&M

H& is an online store operated by Hennes & Mauritz GBC AB. The brand generates eCommerce net sales primarily in the United States, Germany, and Sweden.

In terms of its product range, h& achieves the greatest part of its eCommerce net sales in the fashion category. 

22. Wish 

One of the largest eCommerce marketplaces in the US and the world, Wish offers a huge variety of affordable products to consumers worldwide.

The company is revolutionizing the way consumers shop by offering them a personalized and entertaining experience that is accessible to all through their mobile devices.

Founded in 2010, Wish leads in categories including computer electronics and technology, video games, consoles, accessories, and adult items.

23. LG


Based in Englewood Cliffs, LG Electronics USA, Inc., (LGEUS) is the North American subsidiary of LG Electronics, Inc. It is a $48.5-billion global giant in consumer electronics, home appliances, and mobile communications.

In the United States, LGEUS sells a wide range of digital display and digital media products along with digital appliances and mobile phones under LG’s “Life’s Good” marketing theme.

24. Chegg

Chegg is an online business based in Santa Clara, California, that primarily operates in the ‘learning’ space of the sharing economy.

At its inception, the company employed a product business model, mainly offering textbooks to rent both in digital and hard-copy formats. The company further evolved into a diverse portfolio of business models to offer a range of digital services to students by connecting them with tutors, intern-seeking companies, as well as with various bodies offering scholarships. 

25. Disney Movie Club

The Disney Movie Club is primarily a subscription service designed for Disney films. Since Disney has a huge library of movies under its banner that continues to grow, Disney created the Disney Movie Club.

By taking the deal, customers agree to purchase five more DVDs at $19.95 per movie plus free shipping and processing for the next two years.

26. Deviant Art

Founded in 2000, Deviant Art is the largest online social network for artists and art enthusiasts alike.

The platform allows both established as well as novice artists to collaborate, exhibit, promote, and share their artwork with a collective art-centric community.

The company has over 61 million registered members and attracts over 45 million unique visitors per month. 


Springer is a popular and leading global scientific, technical, and medical portfolio, offering researchers in scientific institutions, academia, and corporate R&D departments with high-quality content through innovative information, products, and services.

28. Asus, operated by ASUSTeK Computer, Inc., is another internationally-focused online store that generates eCommerce net sales primarily in the United States.

Other than the US, the other markets where the brand generates eCommerce sales include Greater China and Japan.

With regards to the product range, specializes mainly in the electronics and media category, particularly in the area of consumer electronics.

29. Lowes

The second-largest home improvement and hardware chain in the United States, Lowe’s has more than 2,000 stores throughout the country.

Lowe’s sells a wide array of construction materials, furniture, home and garden equipment, and tools online through its eCommerce platform.

30. DoorDash

DoorDash is an online food ordering company that is all set to make $48.57 billion worth of gross merchandising value sales and is projected to become the third-largest eCommerce banner, behind Amazon and Walmart, by 2025. 

31. Lenovo


Operated by Lenovo Group, Ltd., is an internationally-focused online store that generates eCommerce net sales primarily in the United States, Japan, and Germany.

The company specializes in the electronics and media categories, particularly in the area of consumer electronics.

32. Xbox

Xbox is a video game console system developed by Microsoft. The Xbox was Microsoft’s first entry into the world of console electronic gaming and was released in 2001, which placed it in competition with Nintendo’s GameCube and Sony’s PlayStation.

33. Old Navy

Old Navy is a popular American clothing and accessories retailing company owned by Gap Inc.

The company opened its first store in 1994. It was the fastest retailer to reach $1 billion in sales within four years and soon became one of the largest apparel brands in the world.

34. NVIDIA Corporation

Founded in 1993, NVIDIA is known for developing integrated circuits used in electronic game consoles and PCs.

Headquartered in Santa Clara, California, the company is a leading manufacturer of high-end graphics processing units (GPUs) and generates its eCommerce net sales primarily in the United States as well as in Greater China and Russia. 

35. iHerb


Launched in 1996, is operated by iHerb, Inc. It is a California-based retailer with over 1,200 brands and 30,000 natural products.

The brand generates its eCommerce net sales primarily in the United States as well as in Russia and Japan.

In terms of its product range, achieves the greatest part of its eCommerce net sales in the food and personal care categories.

36. Chewy

Launched in 2011, is an online store operated by Chewy, Inc.

The brand’s eCommerce net sales are generated almost entirely in the United States.

Boasting a high product range, specializes in various segments, including toys, hobbies, and DIY.

37. CBS Sport

A part of SportsLine USA, Inc., an Internet-based sports media company, CBS Sport is a sports information and eCommerce site that publishes CBS SportsLine.

The company was originally founded in 1994, and its Internet sports service was renamed CBS SportsLine in 1997 as part of an exclusive five-year promotional and content agreement with CBS Sports.

38. Walgreens


Walgreens Boots Alliance is an integrated healthcare, pharmacy, and retail leader in the US.

The company serves millions of customers and patients every day, with a 170-year long legacy of caring for communities.

Walgreens is a trusted, global innovator in retail pharmacy with approximately 13,000 locations across the major markets, including the US, Europe, and Latin America, and plays a critical role in the healthcare ecosystem.

39. CVS Corporation

CVS Health Corporation is the leading health solutions company in the US that helps customers navigate the healthcare system as well as their personal health care by improving access and lowering costs.

As of December 31, 2021, the company operates approximately 9,900 retail locations and 1,200 MinuteClinic locations, as well as online retail pharmacy websites, LTC pharmacies, and onsite pharmacies.

Formerly known as CVS Caremark Corporation, the company changed its name to CVS Health Corporation in September 2014. 

40. Poshmark


Launched in 2011, Poshmark is an eCommerce platform that allows users to buy and sell used or new clothing and accessories.

Poshmark became a multimillion-dollar retailer in a very short time, soon rising up to the ranks of eBay and Etsy.

A leading social marketplace in the US, the company recently announced several product innovations and a new team to support its millions of sellers across geographies, including the US, Canada, Australia, and India. 

In Conclusion

With an estimated revenue of 1.3 trillion dollars by 2025,  the unprecedented growth of the e-commerce market in the US has been supported largely by the above-mentioned companies and social media platforms that have helped make online shopping more accessible than ever before. Social media platforms offer comprehensive marketing for these e-commerce retailers on their sites, thus helping generate billions of dollars worth of sales annually.

Frequently Asked Questions

How many ecommerce companies are in the US?

To better understand your market, it’s important to know the number of online retailers both in the US and globally. In the world, there are more than 9.1 million online retailers. 2.5 million of those retailers are in the US.

What is the biggest ecommerce in the US? is the leading U.S. ecommerce giant with the largest market share. has net sales of US$ 112,477 million in 2020 generated in the U.S. Walmart follows with US$ 41,114 million in net sales. is in third place with revenues of US$ 18,674 million.

What is the best online store in USA?

The best online store in the USA is is an ecommerce giant in the U.S. Walmart, Inc and are also leading online stores in the U.S. as well as

What is the biggest ecommerce company?

Amazon has the largest marketshare of eCommerce companies in the world. It is the biggest consumer internet and online service company across the globe. Amazon has a market cap of approximately $1,735 billion USD. Digital commerce platform ranks second.